Recently, Google has acquired PostRank, which calls itself "the largest aggregator of social engagement data" in the analytics industry. It enables social media user to measure and monitor the reach of their content-like Facebook posts and Tweets across the Internet. Why they are seeking a business which can help users monitor their social message more convience. The figures showed that there are over 92 million mobile users in the U.S. and 142 million users globally. That indicate the mobile phone business has already become the most important commerce while every technology company want to make money on it.
iPhone is a line of Internet and multimedia enabled smartphones designer and marketed by Apple Inc. You can seach the Internet, check the Email, read the news everytime and everywhere by toching the screen. At this time, advertiser will consider how to make their money via this huge potential channel. Cell phone advertising is considered the next big thing, and the advertisers are closely watching the mobile phone user segment(2011). Compare with advertising on TV, radio or emails, the mobile phone never goes unnoticed. We check every text message that comes in, we respond, we make calls, and do a lot of other things in our phone. Advertisers say that an ad in teh cell phone is most likely to get a response than any other form of advertising(2011).
There are few reasons based on which marketers think cell phone advertising could be more successful than the other conventional froms of advertising(2007).
- The cell phone is always with us
- The ads can get very peronal
- The ads are smal, yet effective
- Location-based advertising is another possibility with mobile phones
- The strength lies in sheer numbers
Advertising on mobile phones
According to Frost and Sullivan, an international consultancy, the number of mobile phone subscribers in teh region jumped from 677.5 million to 826.6 million between 2005 and 2006 alone. Their study also show Kprea has the world`s highest percentage of mobile users on the 3G network and is the second largest mobile market in terms of penetration in teh Asia-Pacific ares(2008). Therefor, advertiser transfer their business to Aisa. In order to get an advertisement to the mobile screen, advertiser have to convince their customer not only watch the video but also willing to purchase on that product. For example, in Australia, Vodafone is allowing customers to surf content on their phones, ranging from mobile TV shows to enterainment guides, for free, as long as customer are viewing ads(2008).
Nowadays, mobile phone gradually replace TV which people spend most of their leisure time on watching it, by connect to Internet, users can easily find what they want on their phone. Therefor, advertisers maybe spend more money on this business in the future.
References:
Cell phone/Mobile Advertising 2007, Anintroduction to Cell Phone Advertising, viewed 3 June 2011, http://www.cellphone-advertising.com/about/
MobileMarketingWatching 2011, Google Gobbles Up PostRank in Surprise Acquisition in teh Mobile Social Space, viewed 3 June 2011, http://www.mobilemarketingwatch.com/
Kasriel, D 2008, Advertising on mobile phones: speaking to Asia consumers, viewed 3 June 2011, http://www.euromonitor.com/advertising-on-mobile-phones-speaking-to-asian-consumers/article
Youtube, iAd mobile Advertising DEMO, viewed 3 June 2011, http://www.youtube.com/watch?v=KpR679kiyE
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